Starjets: A Seamless Booking Product for Private Jets
StarJets offers private jet charter services worldwide, arranging flights on-demand for both personal and group travel needs. Their fleet includes various aircraft types, from helicopters to VIP airliners, and they provide tailored services like air ambulance, cargo transport, and corporate shuttles. Customers can quickly book through their website or contact a 24/7 concierge for flight assistance. StarJets ensures competitive pricing with a "Best Jets, Best Prices" guarantee.
Miami Beach, FL 33139, United States.
2005
Private Aaviation
$5.8 million (2024)
1 - 10
Challenge
How might we create a seamless, luxury-oriented digital experience for StarJets that simplifies the booking process, provides real-time flight options, and offers personalized travel choices? The challenge is to design a mobile app and website that meets the high standards of our exclusive clientele, enabling them to easily navigate, customize, and complete bookings with confidence and ease.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
82%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Hand-Off to Developers: The Figma file, complete with a comprehensive design system, is handed over to developers to ensure consistency, streamline the development process, and facilitate seamless collaboration. This approach enables efficient, scalable design implementation and reduces potential errors.
" The new mobile app and website, designed with a comprehensive design system, have elevated our user experience and simplified the booking process. This seamless solution enhances customer satisfaction and streamlines our operations, driving engagement and growth for StarJets."
Richard Sitomer
CEO - StarJets International
Conclusion
The redesigned mobile app and website for StarJets, built with a streamlined design system, simplified the booking process and enhanced user satisfaction. The intuitive interface aligns with the brand's luxury standards, improving both customer experience and operational efficiency, and positioning StarJets for continued growth in the competitive private aviation industry.
