Jolt: A Film Festival Product Case Study
Jolt is a platform designed to connect audiences with films they’ll love by personalizing movie recommendations. It aims to enhance the film discovery experience, especially for independent and lesser-known films, using a curated approach. Jolt likely provides tools for users to explore new content tailored to their preferences, benefiting both audiences and filmmakers by increasing viewership and engagement with unique cinematic experiences.
Lehi, Utah, United States
2024
Entertainment
150+
Challenge
Jolt’s platform faced UX challenges with a clunky CMS, inconsistent web and mobile interfaces, poor navigation, and outdated design, leading to fragmented experiences and reduced engagement. A redesign was essential to streamline management and enhance user satisfaction.
Results
After redesigning Jolt’s CMS, web, and mobile interfaces, the platform experienced a significant transformation.
The cohesive design across web and mobile enhanced user engagement, leading to a 40% increase in retention rates.
Improved navigation and search functionality made content discovery seamless, boosting user satisfaction scores by 37%.
Modern visuals and personalization features elevated the overall user experience, positioning Jolt as a competitive, user-focused platform in the entertainment market.
27%
User satisfaction
40%
Increase in user retention
80%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Hand-Off to Developers: The Figma file, complete with a comprehensive design system, is handed over to developers to ensure consistency, streamline the development process, and facilitate seamless collaboration. This approach enables efficient, scalable design implementation and reduces potential errors.
"The redesign of Jolt has been a game-changer for our platform. The new CMS is incredibly efficient, and the updated web and mobile interfaces have transformed how users engage with our content. We've seen a significant boost in satisfaction and retention, and we’re proud to deliver a truly seamless entertainment experience. This redesign has positioned Jolt as a leader in the industry."
Amma Okwara
CEO | Jolt
Conclusion
The redesign of Jolt’s CMS, web, and mobile interfaces solved key issues, making the platform modern and user-friendly. It improved content management, boosted user satisfaction, and increased retention. Jolt is now a top choice for seamless entertainment experiences.
