Swinghub: A Lifestyle Mobile App Case Study
SwingHub is a social networking platform for individuals and couples exploring non-monogamous relationships. It offers features like nearby connection searches, event discovery, and a "Date Finder" for spontaneous meetups. With AI-powered safety features such as photo recognition and content moderation, SwingHub provides a secure environment for users to connect and explore alternative relationship dynamics.
86-90 Paul Street, London, England, EC2A 4NE
2022
Social media and dating
£632,000
1 - 10
Challenge
The older version of SwingHub had UX issues with unclear navigation and confusing user flows. Key features were hard to find, and the design lacked consistency, making it difficult for users to focus on important tasks. These problems highlighted the need for a simpler, more intuitive design.
Results
SwingHub saw significant improvements in user engagement and satisfaction. The intuitive navigation and simplified user flows made it easier for both new and returning users to connect and discover events.
Visual consistency across devices created a more cohesive and appealing experience. Additionally, AI-powered safety features, such as live photo recognition and content moderation, enhanced trust within the community.
These updates led to increased user retention, higher levels of activity, and a more secure environment for exploring non-monogamous relationships
23%
Improved onboarding process
20%
Increase in user retention
30%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Hand-Off to Developers: The Figma file, complete with a comprehensive design system, is handed over to developers to ensure consistency, streamline the development process, and facilitate seamless collaboration. This approach enables efficient, scalable design implementation and reduces potential errors.
"The recent UX redesign has greatly improved SwingHub's user experience. With simpler navigation and a more cohesive design, users now enjoy a smoother and more engaging platform. We're thrilled with the positive feedback and excited for the continued growth of our community."
Gage Masterson
CEO, Co-founder | SwingHub
Conclusion
The redesign of SwingHub successfully addressed key UX challenges, resulting in a more intuitive and engaging platform. With improved navigation, a cohesive design, and enhanced usability, users now enjoy a seamless experience, leading to increased satisfaction and retention. The updates have not only improved day-to-day interactions but also set the stage for further growth and success, helping SwingHub continue to thrive as a leading platform in its space.
